Many times a company’s logo creates the first impression to its’ potential customers. It is critical to make certain that the first impression is a good one. Aside from a company’s name, a great logo design is a major component of a successful branding strategy. The role of your logo in your branding strategy is to effectively communicate a meaningful message that appeals to your target market. A visual message that communicates confidence in your brand while differentiating your company from its’ competitors. Is your current logo successful at achieving this goal? If you are unsure, it may be time to consider strengthening your branding strategy by repositioning your image with a new logo design.